Hubspot, for instance, presented the following statistics about video approaches that generate the most significant returns: What’s more, marketers praise video marketing’s ROI. Video marketing lets you maximize other forms of content.įor example, you can repurpose a popular blog post and turn it into a video or take a webinar and cut it into shorter clips.Īs a result, you can extend your reach from a single piece of content. Putting it on your website or other pages also goes a long way.įor instance, placing a video on your landing page can increase your conversion rate by 80%. They also found that viewers are twice as likely to share video content in contrast to written content like social media posts and articles. More engaging contentīeing more entertaining and visual, video is highly engaging.Īccording to Wyzowl, 73% of customers said they would rather watch a short video compared to 11% who prefer reading an article. It’s so effective that an audience retains 95% of your message when watching it on video rather than hanging on to only 10% when reading it. With the right visuals, you can even answer questions before they’re asked. You can demonstrate to shoppers how your products work, helping them envision how you could help them in real life. Videos showcase complex processes and concepts.
High-quality videos help with customer education, shopper engagement, and content ROI. If the stats above didn’t make it clear enough, video marketing is here to stay. The benefits of video marketing for your ecommerce brand #cta-visual-pb#Showcase your videos across your storeUse Shogun Page Builder to place your top videos across your website. How to choose the best app for your needs.To leverage it properly, though, you’ll need editing software to produce high-quality video content that converts.
81% stated video has directly assisted in increasing sales.86% of them said it encouraged greater lead generation.For 87% of marketers, video marketing has helped them boost traffic.Statistics back this claim as well: Wyzowl reports that 92% of marketers view video as a vital component of their marketing strategies. With such high video consumption, it’s clear compelling visual content plays a huge role in your brand’s marketing success. An additional 54% of consumers also wish to see more video content. In fact, 78% of people watch videos online every week, and 55% do so daily. Visual content dominates the internet today.
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